What [The Ring] Taught Me About [Viral Video Marketing]

Firstly, I loved the original 1998 Japanese version… except for ONE thing: The white-coloured font of the English subtitled text. Whyyyyyyyyyyyyyyyyyyy? It proved to be a challenge for me. It’s almost impossible to read when so much of the background is also white: from brightly-lit daytime scenes to the many TV screens we see. I…

What [Barbarian] Taught Me About [Customer Perspectives]

I ♥️ talking about horror films and celebrating them any chance I get. Barbarian needs to be celebrated in film AND marketing, BUT — I get it, it’s not everyone’s cup o’ genre. (They’re wrong… but, I get it.) Horror can be (and has been) regarded as a much maligned genre, verging on ‘trash cinema.’…

What [M3GAN] Taught Me About [Product Launches]

First of all, I ❤️ film, especially horror films. They can be about ghostly antics, mischievous demons, masked maniacs, cursed videotapes, possessed dolls… There are so many that ran the gamut of high-brow brilliance to guilty-pleasure franchises. But, it’s the sci-fi comedy horror M3GAN that I want to talk about… Yes, it’s got a fun…

UFGC: Ultimate ‘Final Girl’ Champion

After watching Halloween Ends, this got me thinking… Who is the greatest ’Final Girl’ of the slasher-horror sub-genre? Find out if you agree… At this most wonderful time of year, I associate the 31st October with watching the classic 1970s and 1980s slasher films. This is mainly due to the influence of John Carpenter’s Halloween (1978)…